These days, media is an enormous concern in advertising and marketing.
Companies know they have to innovate to reach new audiences. They are aware of the need for multichannel marketing that really puts their business in the right light, and gets them the visibility that they need.
But how do you go about doing that?
To a large extent, you need the right consulting firms and the right services to develop these new types of campaigns. Text, in many ways, isn’t enough anymore. You need visuals and multimedia components that you can stream in the right channels, put on the web, and generally use for engagement and branding power.
With that in mind, we offer these types of services to help clients to market themselves in this brave new world of digital media possibilities.
Video Production Services
Video is a large part of what we do. Our customized project management in this realm allows our clients to put together professional-looking footage that is useful in so many different ways. Some of this ends up getting streamed on places like YouTube, Vimeo, Hulu and other smart TV channels. Some of it ends up linked to Facebook, Instagram or Twitter posts. In other cases, people are tying it into their own websites.
No matter where it goes, companies need the help of third-party services with excellent production capabilities and more to deliver the results that are going to provide needed returns.
Music Soundtrack Production
Here’s another part of what we offer to media clients.
Sometimes, what you need is a jingle or an audio piece that will help represent your business well.
Not all video companies do this kind of audio, but we do; we’re active in helping companies to come up with auditory taglines and rhythms that will attract the right attention. We are also one of the few production houses locally who can provide you with a 5.1 surround production.
3D Animated Logo/Products
Another type of visual service that we do goes all of the way back to those ancient types of graphic projects that we saw with things like Flash 5 animation years ago.
Fast-forward to the present, and companies are using much different tools for 3D and animated visuals.
One of the things we do is take the company’s existing logo or product and make it three-dimensional object we can then animate it, in order to show off the brand directly in a more compelling way.
Think about all of these services and what they bring to your business model. Then get connected to a firm like Kelsey Media Productions that knows how to get your brand and message in front of the right people, with competitive video and more. Have more questions or looking to be more noticed give us a call at 781-365-4800!
Burlington Award Program Honors the Achievement BURLINGTON February 10, 2022 — Kelsey Media Productions has been selected for the 2022 Best of Burlington Award in the Media Services category by the Burlington Award Program.
Each year, the Burlington Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Burlington area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2022 Burlington Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Burlington Award Program and data provided by third parties.
About Burlington Award ProgramThe Burlington Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Burlington area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Burlington Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
SOURCE: Burlington Award Program
CONTACT:Burlington Award ProgramEmail: PublicRelations@selectionstown.com
Each stage of the production process takes a different amount of time. The length of your video and complexity of the illustrations and motion design also factors in. This outline presents a breakdown of what to expect during the explainer video production process. You’ll also learn how long each stage of the production process takes.
Explainer Video Production Process Timeline:
1). Pre-Production
2). Script
3). Storyboard
4). Voiceover + Auditions
5). Concept Art
6). Illustrations
7). 3D Animation
Pre-Production
Before you start looking for an animation studio or freelancer to make your custom animated video, spend some time getting clear about what kind of animation you want to create. Once you’ve spent some time identifying the important criteria, you’ll be better prepared to pick out an animator that can produce the video you want, within your desired budget and timeline.
While you’re in the pre-production stage, you should also spend some time organizing files like fonts, logos, icons, branding documents and more.
Not sure which animation style is right for your video? Read out our pros and cons list to learn what’s involved with producing different styles of animated videos:
Script
Under a normal production timeline, the script writing phase takes about 1 week for an animated video that’s 1 minute long. After the animator learns about your video idea, they will take 1-3 days to create the first draft of the script. Take a day or two to review the script and organize your feedback for the production team. Once the writer receives your feedback, they can typically turn around a revised script in 24 hrs or less. Scripts typically take 1-3 rounds of edits to get to the final draft.
If you are writing the script yourself, allow 1-2 weeks for your team to review it and contribute their feedback. Ensure everyone has approved the script before you share it with your production team.
Storyboard
The next step of the explainer video production process is to turn the script into a storyboard. A storyboard is a document that explains what visuals and what motion design needs to happen during every sentence of your script. It’s essentially a blueprint for the design and animation teams so that they know what to create.
A storyboard for a 1-2 minute video typically takes 1-4 days to produce. Then, it takes about 2-3 days to review the storyboard with the client and incorporate their edits.
You can save money on your production budget by creating your own storyboard. We also have a free storyboard template and storyboard creation guide which you can download by clicking on the image below:
Voiceover + Auditions
Once your storyboard is approved, the next step of the explainer video production process is to get voiceover auditions for you to review. It takes about 1-3 business days to get voiceover auditions recorded and delivered from multiple artists. You should take a day or two to review the options with your team. Then, notify your animator about which audition is your favorite option. Tell your animation team if you want the voiceover artist to modify their tone when recording the full voiceover.
Your animation team will then get the full voiceover recorded in 1-3 business days. When the VO is ready to review, give it a detailed listen with your team. If you love the voiceover as is, let your animation team know. Otherwise, send them detailed feedback so that the voiceover artist will know which parts to rerecord. Provide specific instructions about how you want them to change the timing, energy or inflection used. It is also helpful to list what time in the recording the changes need to be made
Concept Art
After your storyboard is approved, the next phase of the explainer video production process is to create the concept art for your video. Depending on the size of your budget, you can expect to receive 1-5 different visual concepts showing how one scene of your animated video can be designed. This typically takes 2-5 days depending on the # of samples being created and the level of detail used in your animation.
Once you receive your concept art, take a day or two to review the concepts with your team. Let your design team know which style you prefer. If you want to make visual refinements to the styleframe, now’s the time to speak up. If you like design elements from multiple concepts, tell your design team. They can combine the best design elements into a single visual concept for you to review and approve. This typically takes another day or two for the designers to create and then run by you for approval.
Illustrations
Now that your concept art is approved, the designers will create the rest of the art for your video. It takes about one week to create all of the art for a one minute animated video. Give your illustrations a thorough and detailed review. It’s important you are happy with the art before animation begins. If you love it as-is, let them you know you approve the art. Otherwise, submit your feedback to the design team and wait 1-3 days for the update. It’s not uncommon to do a 2nd round of edits on the illustrations for an additional layer of polish.
Animation
When the art, soundtrack and voiceover are approved, the animation team will start animating your video. One animator can animate about one minute of 2D or 3D animated content in one week. Revisions can typically be turned around in 1-2 days after the animator receives your feedback. When you receive the first draft of their video, circulate the first draft among your stakeholders. It’s a good idea to get different people’s impressions and feedback. This way, when you come back with your list of edits, all the ideas are consolidated and can be addressed at once. Going through multiple rounds of revisions at this stage will likely increase your final production cost and the amount of time it takes to get your animation completed.
Post-Production
The final stage of the explainer video production process is called, “Post-Production.” Post-Production includes adding little details like sound effects, or rendering out multiple versions of the video with slight variations (perhaps you want to show a different business location’s address at the end of each video). These kinds of edits are typically simple and take 1-2 days to process after the final draft draft is approved.
At Kelsey Media Productions we can make your vision a reality! Visit us now at KelseyMediaPoructions.com or call 781-365-4800!
A good article for which web design trends will take the web by storm over the next year? Here are some trends to watch out for in 2021.
By Kelsie Rimmer
Web design has come a long way in the last few years. The practice exists at the intersection of creativity and technology – two of the fastest moving industries in the world – so it’s no surprise that new web design trends and techniques are constantly emerging. So what are the latest trends in web design?
While there will always be certain aspects of web design that are here to stay – such as user-friendly navigation, data security, and fast load times – fads and fashions will continue to come and go. But keeping on top of the latest and greatest web design trends, styles and innovations, will ensure your website stands out in the ever-expanding online ecosystem.
So, from dark mode to interactivity, which popular web design trends will take the web by storm over the next year? We asked our Envato experts what makes a great website in 2020, as well as their hot take on the latest and greatest web design trends to watch out for in 2021….
01. Dark mode
Dark Mode – Apple Homepage
For a long time in web design, a white background was considered the only way to create empty space on a website or app. While some designers began adding darker themes and elements several years ago, the Dark Mode trend really took hold of the industry in 2020, and we expect to see it continue into 2021.
What Is Dark Mode?
Dark Mode – Clock Strikes Twelve Homepage
Used by large brands like Apple, Hublot, and even for individual portfolios like Clock Strikes Twelve, dark mode is a great way to add a modern, elegant touch to any website. As well as allowing designers to play with more creative elements, such as pastels and neon – two of the big graphic design trends of 2020 – studies have also shown that dark mode is better for both our battery life and our vision by it reducing blue light exposure.
“There seems to be a shift towards more products that offer a dark mode setting, or are only dark driven, based on studies that reveal the impacts of glare and blue light exposure, and on our treasured battery life,” says Envato UI designer Sean Feehan.
As well as being sleek, chic and easier on the eyes, dark mode is great for increasing contrast, and making design elements more visible. You can even add a dark mode toggle to your website – as seen in these examples from Johny Vino, Koos Looijesteijn and Adrian Verde Studio – to allow visitors to customize their experience.
Dark Mode Toggle – Johny Vino Homepage
“I think dark mode is definitely the trend that’s had the biggest impact on web design in 2020,” says Envato UX designer, Tahlia Giannopoulas. “Since Dark mode has become popular, I’ve seen several websites that have a small ‘Dark Mode’ toggle (switching between light and dark mode), which is a great yet simple way that a user can customise their experience.”
While originally designed around exclusively white and light color schemes, more and more neuromorphic designs – a divisive UX style drawing on skeuomorphism and flat design that’s often seen in iOS or Android UI – also incorporate the dark mode trend, which has quickly overtaken lighter color themes in popularity.
Collage was one of the biggest trends to take over the graphic design and social media landscape this year, and it’s quickly caught on in the world of web design. The mixed media style returned to the spotlight due to digital artists and social media influencers, and was also adopted by many brands and web designers – including Chobani, City Circus and Urban Outfitters.
What Is Collage?
Collage – City Circus Booking Page
Collage is all about mixing mediums such as photos, illustrations, graphics, motion and text to create an inspiring and eye-catching aesthetic.
Now that it’s moved into the digital realm, the collage trend has evolved into mixed media such as animated collage, large decorative fonts, artistic textures (such as paint brush strokes) and even animated distorted text, which generate some incredibly unique results.
“I think the concept of mixing mediums will only get bigger in 2021,” says Tahlia. “Heaps of people are now using drawing apps on iPads, and with digital brushes that mimic traditional paint mediums (such as watercolors, oils, gouache), the boundaries of digital art are being redefined. Also, the added convenience of having digital art already on your device (not having to worry about photographing or scanning it) means it’s easier than ever to share on the web.”
Collage – Urban Outfitters Homepage
Collage is a trend that pairs well with minimal UX design – or even anti-design if you want to push those boundaries. Integrating mixed media and collage into your website design is a surefire way to add a splash of creativity to an otherwise ordinary experience and make your brand or business stand out.
If 2020 has taught us anything, it’s to throw all rules and expectations out the window. Anti-design is a trend that was spurred on by the resurgence of Brutalism in 2019, and the controversial style has more recently seeped into the realms of social media and pop-culture, as well as web and graphic design.
Anti Design – Play Type Homepage
What is Anti-Design?
Described as ‘raw’, ‘unapologetic’ and even ‘hideous’, the anti design movement is all about embracing chaos and ugliness in protest of the traditional standards of ‘good’ design. It features experimental and asymmetrical layouts, exaggeration, distortion, layering and traditionally ‘ugly’ elements, which means it’s certainly not everybody’s cup of tea. But if you’re someone who likes to stand out from the crowd, there’s no denying that an anti-design website is a very effective tool for doing just that!
Anti Design – XXIX Homepage
Many designers are now dabbling in the bizarre world of anti-design, which can be seen in the chaotic yet quirky website designs of Dutch brand Roze Bunker, and design studios Play Type and XXIX. Even Aussie artist Flume has taken a bright, bold and brutalist approach with his website. While this style always stands out (hopefully for the right reasons), effective web design is about balance. So, if you do choose to go down the road of anti-design in your UI, it’s important to ensure that the UX of your website is still simple, functional and user friendly.
Anti Design – Dynamic MTL Homepage
“I thought the anti-design trend might die down, but I think ‘Breaking the Rules’ has evolved along with collage and mixed media,” says Tahlia. “I have come across a lot of different websites that are layering imagery, mixing serifs with san serif font, and using animation in an unconventional way. Yet, because of their great UX, they still make it work.”
A design trend that absolutely refuses to quit, minimalism has become the bread and butter of the work of web designers over the last decade. But what is minimalist web design? Less a visual style and more a design principle, minimalist design is based around using only the essential elements – such as basic shapes, clean text, limited color palettes and empty space – to create something simple, functional and memorable.
Minimalism – Huge Inc. Homepage
Many brands have been executing the minimalism trend beautifully in their web designs, such as luxe shoe label ETQ Amsterdam and Brooklyn-based business development agency Huge Inc. While typically associated with monochrome and white space, minimalism isn’t just black and white. In fact, colorful minimalism is on the rise in both graphic and web design, featuring block colors and bold backgrounds, simple sans serif fonts and minimalist typefaces, as well as minimal design elements to create a simple yet stunning website design.
Minimalism – Huge Inc. Action Page
A trend that aims to not only simplify website visual design, but usability and functionality – another big trend pegged for 2021 – minimalist web design will continue to be a key component of modern UI design for years to come.
“I’m not big on trends, but I believe that minimalism will always be relevant in the digital design space,” says Sean. “The more we overcomplicate our interfaces, the more users will struggle to use our products.”
One of the biggest design trends of 2020, organic design is all about using nature and the world around us as inspiration. While frequently seen in product design, interior design and graphic design, this trend is now starting to gain momentum in the world of web design too.
The Organic design trend is influenced by an increased focus on sustainability and environmentalism, featuring warm, earthy colors, natural shapes and raw organic textures – as spotted on these websites from Ora Floral Agency, A Better Source, and Melbourne’s Abbotsford Convent.
Neutral colors replicate our environment’s natural palette, and are one of the easiest and most effective ways to add a more organic feel to your website. Alongside soft browns, beiges and whites, faded pinks, blues, and greens can also be great additions to a neutral color palette, which can be used on their own or paired with brighter colors to make them pop.
Organic Design – A Better Source Product Page
“I have noticed quite a few websites shift towards earthy warm color palettes, which is a welcome change from the bright cool tones we usually see dominating our screens,” says Tahlia.
Illustration has absolutely exploded this year across graphic design, social media and web design. Plenty of brands, businesses and creators are catching on to the popularity of illustration and digital art, with many now integrating hand-drawn elements into their website designs – including the likes of health insurance company AHM and even luxury fashion brand Gucci.
Following on from organic design, illustrations are great for adding a crafty, authentic touch to your web design and give your website a welcoming feel. With an increased focus on diversity and representation in design in 2020, many illustrators are now featuring quirky people of all shapes and sizes, a style commonly referred to as “odd bodies”.
Illustration – Huge Inc. Research Page
3D illustrator and Elements author Amrit Pal Singh is a big advocate for these more quirky and inclusiveillustrations, focusing on diversity, individuality and representation in his work.
3D Illustration – AmritPalDesign’s Website
“Illustrations and character design over the years have really established wrong standards of beauty and importance. Almond-eyes, fair skin, and particular body types; we have grown up watching cartoons that establish these biases,” says Amrit. “As creators and artists, it’s our duty to fix that. We need to consciously think about representation at every stage. I’m always trying to make my work more diverse and inclusive.”
Website functionality has always been a key aspect of web design. However, along with fast load times, page speed, and mobile-friendly design, an increased focus on inclusivity and accessibility have created a growing need for web design to factor in the needs of people with disabilities, and make websites accessible and functional for all.
Accessibility – Blue Receipt Product Page
Luckily, accessible web design is being adopted by more brands and businesses – such as e-commerce hub Blue Receipt and no-fuss cat food brand Cat Person – and having a functional, accessible and user-friendly website that any visitor can easily navigate is now essential for providing an effective online experience.
Accessibility – Cat Person Product Page
Optimizing your website to be more functional, accessible and inclusive is not just good for customer service – it also increases conversion, boosts your SEO, and extends your audience reach.
Some ways to make your website more inclusive and accessible include:
Creating strong color contrast between text and backgrounds;
Adding focus indicators, such as the rectangular outline that shows up around links when using keyboard navigation;
Using labels and instructions with form fields rather than low-context placeholder text;
Using functional alt tags for images;
Featuring easy-to-understand, straightforward, and jargon-free copy.
“On the whole, I have seen a real raising of the bar in well designed, functional, accessible websites which is really positive,” says Sean. “I’ve observed this through higher contrast colours, large typography, authentic, relatable copy, big buttons, and soft curved UI elements. I somewhat optimistically believe this is due to a growing understanding and appreciation of the value good design can add to businesses.”
Video is proven to be the most engaging form of content online, so it’s no surprise that motion has also become a big trend in web design. Used everywhere from boutique websites such as Alter Mind and Gridspace to SEEK’s career advice page, motion and animation in web design is a simple way to make an otherwise ordinary web page more exciting and engaging.
In a similar vein, many brands and businesses – such as YouTube Rewind – have begun adding more interactive elements to their websites, including quizzes, games, polls and surveys. A great example is Estee Lauder, whose website features an interactive arcade game called ‘THE ANRCADE’ – a futuristic quest focused on earning ‘youth-generating power points’ to promote their Advanced Night Repair cream.
Interactivity – Estee Lauder’s ANRCADE Game
In addition to being a fun addition to the online experience, interactivity is a great way to engage your visitors while also learning more about them. However, it’s important to achieve balance and ensure your motion or interactive elements don’t dominate or distract from the purpose of your website.
Interactivity – YouTube Rewind’s Global Search Page
“As technology continues to improve it is becoming easier to utilize and apply motion to your designs, which can make for delightful experiences (when used appropriately),” says Sean. “I see this done well when transitioning between content, and interacting with elements.”
Geometric patterns and elements are frequently used in the world of modern web design – including classic flat shapes such as polygons, diamonds, rectangles, triangles, and the occasional rhombus. However, the geometric web design trend has evolved to also include more modern elements such as 3D shapes, floating objects and visible gridlines.
Geometric Design – The Imagineers Homepage
The use of 3D shapes and floating objects in geometric design blends surreal motion with realistic objects, creating a mesmerizing, futuristic effect – a style popularized by the suspended, rotating movement often used in tech commercials to show off new products. This is perfect for adding another layer or dimension to your web design, to ensure your website captivates your visitors – as seen in this website by The Artery, which pairs geometric elements with minimalist, simple gridlines to lay out their website.
3D Floating Objects – The Artery Design Lab Page
In contrast to the complex nature of 3D and floating objects, the use of simplic grid lines, borders and other structural elements has also become a trending style in the web design space – such as in these websites by Rail Road Ladies, Monograph Comms and The Imagineers.
Geometric Design – The Railroad Ladies
“I’ve also noticed a resurgence of more geometric elements and visible grid lines in web design, which I’m kind of into as someone who loves structure and order,” says Sean.
In the last few years, self-serve website templates and page builders have increased in popularity. Website builders such as Elementor and WordPress Gutenberg mean that, nowadays, even the least tech-savvy or design-minded person can create a professional website in no time.
Kaleo – Creative Portfolio Template Kit
Page builders are fast, code-free and fully flexible, offering professional layouts and limitless customization for those without design or coding knowledge.
With a little something for everyone, Envato Elements Template Kits for Elementor offer a wide variety of professional and cohesive website designs and templates for everything from your homepage to your contact page. Envato’s new category of pre-designed templates are designed to go hand-in-hand with your WordPress page builder – which makes it super easy to get a website up and running in no time.
We recently got a hold of the Osmo Pocket 4K Video Camera by DJI and were quite impressed! The DJI Osmo Pocket puts video stabilization in the palm of your hand, with a small camera that smooths out your footage thanks to a 3-axis gimbal. It’s pocketable, like the name suggests, and doesn’t hog your smartphone, like the larger DJI Osmo Mobile 2. The fluid 4K resolution is ideal for anyone who uploads to YouTube, yet hates the idea of being shackled to professional-sized camera stabilization equipment. It’s not as durable as a GoPro and its microphone isn’t the best, but our testing proved that it’s the real ‘hero’ of smooth video and video transfer speeds.
Video below was produced by Kelsey Media Productions from footage we shot at the play date opening for Encore Boston Harbor located in Massachusetts. Video was shot with a DJI Osmo Pocket camera in 4K @ 60fps. Kelsey Media Productions
A camera that can be used for steady B-Roll footage along with having a small compact design makes it a great camera for on-the-go shooting or vacation fun!
The one format that is driving significantly higher shares on social media is video. This may be due to Facebook’s focus on video, the auto-playing of videos and similar factors but whatever the reason videos get more views.
If you are looking to increase your Facebook reach and shares, or at least to maintain your shares you need to be looking at video content. Top publishers are already increasing their Facebook video output. What is your Facebook video strategy? Looking for help then contact Kelsey Media Productions so that we can produce and market your next promotional video call 781-365-4800 or visit www.kelseypro.com
Facebook Adapts to 4K Video…. If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD videos started popping up on the social network, Facebook now confirms to TechCrunch it’s testing 4K video uploads and viewing using the 2160p UHD-1 Ultra-High-Definition Television standard. Some Pages and profiles can now post 4K videos to Facebook, as well as watch them. It’s been a long time coming, considering YouTube first started experimenting with 4K video playback in 2010.
Facebook launched 4K support for Live 360 videos in July, but its standard 2D videos have long been capped at 720p. That was fine for most of the stuff users shot on their phones. But with Facebook video now attracting high-frames-per-second video game streamers and professional Hollywood content creators, it needed to get with the program.
You can make sure you’re watching on the maximum resolution by hitting the gear icon on a Facebook video and switching to 2160p, aka 4K, if it’s available.
Providing all the help needed to effectively promote your business!
Offering strategic marketing and digital media services for video production, website and print design along with social media marketing delivering cost-effective results in highly competitive markets. If you want a measurable integrated company that cuts across all media channels to engage people and motivate action, then contact or call Kelsey Media Productions at 781-365-4800
We deliver high quality videos that communicate your message with clarity and impact! Clients come to us because we understand modern business communication and are passionate about what we do. Whether we are shooting a special event, training seminar, product demo, web video along with a television commercial we’ve got your production needs covered.
Services include 4K or HD cameras, original 5.1 music soundtrack production, remote location shooting and multi-camera with live switching. Our studio brings the latest in digital editing offering broadcast quality special effects, video/audio tools, motion graphics and 3D animation for more Info…
CONTACTING US IS THE FIRST STEP TO Skyrocketing Your Brand!
We enjoy working with clients who are serious about increasing leads and growing their business. Our relationships are long-term and we provide complete solutions. Taking a project from the ground up allows us to maximize results for our clients. Please fill-out our Consultation Form from the link below to get started!
More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 percent, vs. 48.7 percent for desktop access, marking the first time this has happened since StatCounter began tracking stats for internet usage.
It’s a huge moment for the web overall: this means going forward, companies that haven’t yet decided to focus on a mobile-first approach to their internet services and web properties really should, as the trend line is unlikely to reverse.
StatCounter also found that the maturity of the market impacts which is the dominant means of access, and as you might have guessed, mobile platforms are far and away the method of choice for internet access when it comes to emerging markets like India, where they account for 75 percent of use. More mature markets including the UK, the US and Ireland still see use swinging in favor of desktop, but the trend is still showing a narrowing gap.
This is not surprising news, given other recent milestones. In April last year, for instance, comScore found that the number of internet users who employ mobile platforms exclusively has surpassed those who only connect via desktop in the US (this doesn’t consider users who access via both methods). And Google revealed that more searches through its engine are being conducted via mobile platforms than on desktop as of last May.
This may have been a long time coming, but it’s still astounding how many major brands (including possibly our own) favor the desktop first and prioritize mobile web second. Maybe now that this tipping point has been achieved, that will start to change a lot faster.
These simple but overlooked tactics can help boost your site’s traffic and revenue.
A lot of businesses have had their current websites for several years and while they may be functional, they may not be optimized for SEO in the current environment. SEO is a fast changing field, and even a site that was perfect a couple of years ago may be out of date when it comes to strategy and best practices. Many articles have covered simple things a business owner can do to improve their site’s SEO and internet marketing, this article will focus on a few advanced topics. Here are five advanced SEO strategies you probably aren’t using.
Optimize PDFs for SEO
Many people don’t realize that Google treats the PDFs on websites like webpages. Not just indexing the title of the file, but the contents within as well. For a start, this means that businesses should use keywords as they would on any other page on the site. Also, the PDFs on the site to promote can advance the company’s content marketing and SEO goals. Marketers should include keywords in their headings, give the file an SEO-friendly file name, and include all meta description options available when creating the file. Since, the links within the document count when clicked, be sure to include links back to the website in the logo (like you would on the website) and links to supporting content on the site. Finally, be sure to include as much text as possible and not rely too much on images. Google can read a pdf, but it still can’t assign an SEO score for a picture other than the information in the alt tag. So be sure to include a description to go with your graphics if you want the information to be easy to find through search.
Use Paid Promotion on Social Media to Boost Traffic
Business owners often want to improve their SEO rankings so they can increase their website traffic, but in some ways, that’s putting the cart before the horse. Google and other search engine algorithms take into account how much traffic a page gets when determining its ranking. So increases traffic to a site will boost its SEO, which in turn, boosts the traffic even higher. Social media is a great way to get the ball rolling. Most social media platforms have some form of paid promotion or ads that can be used to increase traffic. Business owners and marketers need to take advantage of these tools so they can find their target audience and lead them to their site. So long as the content is original and interesting to the audience and the targeting is done right, business owners can send a large amount of traffic for a small amount of money. And if people like what they see, they’ll come back to see more and share the link with friends. This sort of activity will boost a site’s SEO ranking.
Continuously Create Quality Content
There are a lot of ways that website owners can improve the structure of their site and SEO-friendliness of the content, but the one algorithm-proof method to improve a site’s search ranking is to continuously create content that’s useful to the audience. Though it may take effort and resources, businesses should endeavor to create blog posts and other forms of content for their site on a regular basis. This benefits the site in several ways. First, the SEO visibility of a site increases with the number of pages indexed, so continuously adding content provides more content for search engines to index. Secondly, creating blog posts that are topical, interesting or that answers a question takes advantage in the changes in the way people search and use the internet. People are searching for the answers to specific questions or looking for interesting things to share with their friends. Creating this kind of popular content will serve a business better than the most SEO-optimized traditional About Us page. Just be sure that the created content is SEO friendly.
Use Niche Directories
Many website owners are guilty of throwing the baby out with the bathwater. At one point, directories were a large part of SEO, but now being listed in the wrong kind of directory can lead to a Google penalty. Understandably, many website owners have avoided all directories to be safe. However, this is overkill and deprives businesses of a very useful tactic. Niche directories are small directories created to serve a very specific community. If you’re a maker of handmade goods or the producer of organic foods, there are people looking at niche directories trying to find these kinds of sites. As long as the directory is targeted and useful, it’s okay with Google. Do a local search for your industry and see what directories come up and submit your site.
Focus on Neighborhoods to Improve Local
Local businesses are getting better at using the internet to find customers and changes to the Google algorithm for local search rewards small local businesses. For example, Google now divides more cities into subdivisions instead of considering each city as one unit. This means that businesses that identify their location within the city can turn up in important searches for local businesses. Businesses should try to keep a consistent name, address and phone number. Changing the NAP of a business makes it harder for Google to accurately place the business in local search radii. Additionally, businesses should include their neighborhood in website copy and marketing. This helps if someone searches for something like “deli near Southside Pittsburgh”. Also, be aware of nicknames and other ways the neighborhood could be identified, such as the dozens of nicknames for the different areas within areas of Manahattan (e.g. The Diamond District in Midtown).
So those were five advanced tips for SEO you may not be using. I hope you learned something new. If you didn’t learn anything but read to the end anyway, thanks for sticking around. For a wide variety of services that can be helpful to your business contact Kelsey Media Productions.
Another type of visual service that we do goes all of the way back to those ancient types of graphic projects that we saw with things like Flash 5 animation years ago. 
