Category Archives: Online Marketing

Creating online awareness with video slide shows and HD Templates!

Video is still the most popular media that is viewed on the internet. Giving that everyone is turning to online video…. a good video is the most effective way to educate the user about your product or help promote your business. This video slide show produced by Kelsey Media Productions features a variety of Valentine’s Day Cupcakes from Nancy The Cupcake Lady located in Bellmore, New York.

We recommend our custom templates to clients because it’s fast and easy to add professional, customizable motion graphics to a project. These high quality Animated HD Video Templates can help build awareness to your business, products and services. The custom template samples from our website can be included in your production. Our HD Templates can utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Your completed video production can be viewed on your Website, Blog, YouTube, Vimeo, Facebook used within a Presentation or added to a television spot. In addition to being a great marketing tool these animated templates are visually stunning and professional.

Are you looking to add some excitement to your products, services or business – then give us a call at 781.365.4800 or visit Kelsey Media Productions!

Businesses looking to design a new website this is a must!

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

5 Instagram Marketing Tips for Startups and Brands

Written by Dhara Pandya

Instagram has become one of the most popular social media networks in the world within a very short time. Every day millions of users upload and share content directly associated with brands, start ups and organizations, presenting huge opportunities for you to inspire and influence current and potential customers.

1. HASHTAGS

Hashtags are the best way to find people who are talking about your brand or startup, follow the conversations people are having. From there you can develop unique ways of engaging them.

Create their own unique hashtags when they post images of their products and encourage customers to use the same hashtags to share images.

Hashtags can help business by making it easy for people to find images related to the brand, improve the reach or engagement, and in making their Instagram content engaging on its own.

2. CREATE A STORY THROUGH IMAGES

The best way to get your customers to remember your brand is to create a deep impact on their minds. Through Instagram businesses can post images of existing products/services, share pictures taken during events, product launches and behind the scenes. This would give customers a glimpse into the inside world of the brand and intrigue a higher interest in them for the brand.

Businesses should also encourage customers to share the images that showcase the brand’s products through specific Hashtags. One of the brands that has received great success with this is Starbucks.

3. INVOLVE THE WHOLE TEAM

Employees are considered most important asset for a business, and when it comes to social media the best way to create a legitimate activity is to encourage your employees to be part of it. They should be encouraged to follow your brand, like the images, post the images and to comment on them. They must incorporate this into their routine. The constant involvement of employees will give customers entry into behind the scenes and create a community for everyone to share their ideas and images.

Employees must be encouraged to take photos with their iPhone, android and tablets. This will make photo sharing very easy for them.

4. TIMING IS EVERYTHING

Select the best times for posting and sharing. Simply Measured did an amazing study on Instagram engagement showing which times have the greatest correlation to comments on photos. The results of the study are as follows:

5. MAKE AND SHARE VIDEOS

Instagram was acquired by Facebook in 2012 and in June 2013 the company announced their new video feature which would allow users to share 15 sec long videos. Instagram has more than 130M active users and in the first day Instagram Video was announced, more than 5M videos were shared. With such large number of users, Instagram has made it very easy for companies to share videos. This video feature enables businesses to share intro videos of their employees, fun facts about their brand, how-to videos, address customer’s questions, FAQs and create cool contests to engage customers and drive interaction.

Welcome Our New Affiliation!

Take a look at BostonMobileWebsite.com affiliated with Kelsey Media Productions creative marketing group. Marketing strategies and digital media services for small and large businesses – call 781.365.4800 for a free consultation.

5 Social Media Content Tips For Startups

by David Murdico In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for results. Therefore an emphasis must be put on creating and sharing the right content so your startup doesn’t burn through valuable resources in the process.

The biggest myth about social media is that once you create a page or account it will automatically boost your company’s visibility and popularity. This is extremely false! Social media is practically useless if you don’t regularly manage your accounts and provide content that is relevant, engaging and sharable.

1. Post relatable content

Startups often face the question, “What should we post?” when managing their brands’ social media accounts. This is where providing relatable content comes into play. A social media page should not solely be used for spamming marketing and ad content to followers; marketers should also regularly post indirectly-related content to keep followers interested and hit a wider swath of people.

Relatable content can also include posts about events, pop culture trends or the holidays, particularly in ways that mesh with your brand, such as holiday sales. In other words, when thinking about what to post, approach it in a very personal manner so that you post content that your followers will easily relate to and be interested in. Also, don’t forget to actively engage the people who are responding to and sharing your content!

2. Post pictures

Pictures are an easy way to draw attention to your social media posts. Let’s take Facebook for example. Posts that come up in the newsfeed with a picture are a million times more likely to draw attention than a simple text status. Try to pick an image that is related to your post and will also stand out when appearing in the newsfeed. Every post should come with a picture or should at least provide a link with a relevant thumbnail.

3. Post videos

Like pictures, video is another great tactic to draw attention and engage your followers through your social media page. Websites such as YouTube and Vimeo have developed ways for their videos to be embedded almost anywhere on the internet, including social media sites! Take advantage of this versatile feature and share your videos and/or other relatable videos across all of your social media platforms engage your fan base.

4. Do giveaways

Followers needed a reason to begin following your social media page and they also need reasons to stay engaged. Giveaways are a great strategy to keep your followers happy while at the same time promoting your products. Create social media giveaways that require followers to share your content with friends before they can enter for a chance to win one your products, services or prizes. Not only does your page gain more followers, but your products and services are also broadcasted to a widening audience.

5. Focus on Aesthetics

Once again, marketing always comes down to drawing attention through visually pleasing and eye-grabbing content. The look and feel of your social media page should be taken just as seriously as the design of your main website. An aesthetically polished social media page can go a long way in making your brand appear more professional and will separate you from your competitors. Social media sites all offer different ways of designing your page (some more than others) and putting on the finishing touches. Facebook’s “Cover Photo” is a recently developed concept that allows for companies to upload a photo banner to the top of brand page to be used creatively for marketing, branding, etc. Remember the most important part of aesthetics is being creative; do this and you will surely have success!

A Quick and Accurate way to get you into your clients Address Books and STAY THERE!

A QUICK AND ACCURATE WAY TO GET YOU INTO YOUR CLIENTS’ ADDRESS BOOKS AND STAY THERE!
EMAIL SIGNATURE A download link embedded in your e-mail signature which takes users’ to your branded web/mobile page, allowing them to save and receive updates of your information to any desktop, web or mobile address book (BlackBerry, iPhone, Android, Outlook, SalesForce.com).		WEBSITE WIDGET A “download contact” icon applied to your existing profile web page that allows users’ to quickly and easily download the selected information to any desktop, web or mobile address book. Current “vCard” methods may only support Outlook and Mac address books, whereas we support 19 different address books!
QR CODE A Quick Response (QR) code for use on your business card (or any printed ad) which, when scanned with a mobile device, takes users to your branded mobile web page, allowing them to save your information directly to their mobile address book.		NOTIFICATIONS AND REPORTS Our service tracks how many people have viewed and downloaded your contact information, as well as notifying you by e-mail when someone has downloaded, followed or referred your contact information.

CLICK HERE FOR MORE INFORMATION, SAMPLES AND PRICING.

Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com

Email Is Still Huge, And That’s Where People Want To Be Marketed To

By Chris Crum

Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has.

What has been more successful for you in your marketing efforts? Email or social media?

This week, ReadWriteWeb interviewed “father of email,” Ray Tomlinson, who implemented an email system in 1971 on the ARPANET (Advanced Research Projects Agency Network). The piece cites some stats from the Radicati Group, saying that 144.8 billion emails are sent per day, and the number projected to hit 192.2 billion in 2016. Another stat from the same source: there are currently 3.4 billion email accounts worldwide, and somewhere around 75% of them are actually individual people.

That works out to be over 2.5 billion accounts of individual users. Facebook recently announced that it had hit the 955 million active user milestone, with just 552 million of them accessing it daily.

In the interview, Tomlinson is quoted as saying, “Email has the time difference – that is, you send it now, you read it later – you don’t have to have someone sitting there and ready to respond like you do with instant messaging to make it work and make it effective. You can use instant messaging that way, but if they’re not there, nothing happens, and you gotta remember that there may be a message coming back to you and go back to the IM client and look for the response.”

He also said he expects email to be around for “a good long time,” adding that “We may find that these other forms of communication may be merged with email.”

We are indeed still seeing the merge of other online communication channels with email. For example, earlier this summer, Facebook started listing Facebook email addresses as the default email address for users, as even the world’s largest social network recognizes email’s importance to the communication landscape. Google+ and Twitter have both recently made moves indicating that they are relying more on email for user engagement.

Email is even making its way to Google searches. Last month, Google introduced a new way for you to search your Gmail account right from the Google search box, perhaps enabling users to access old emails when they’re at their most relevant. It’s only in limited trial mode right now, but this could become an important Google feature sometime soon.

In this article, I talked about why this could make email marketing even better for conversions. The point I was trying to make is that it can make marketing messages available perhaps when they’re more relevant to the audience, when they’re actually searching for something that you’re selling. Basically, it adds some search marketing advantage to your email marketing efforts, though perhaps not in a way that’s as visible as straight paid search. But hey, it’s free.

ExactTarget’s Jeff Rohrs said in a piece about email’s 30th anniversary, “In fact, an overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone — right up there with the phone, text messaging and the browser itself.”

Emphasis is mine, because those numbers are quite interesting, given how much we see about Facebook marketing these days.

According to a recent study from Experian, email volume rose 10% in the second quarter, compared to the second quarter of last year. This is only a continuation in a trend the firm says it has seen each quarter for the past three years. Open rates were similar to those in Q2 2011. While click rates declined from last year, the pace of that decline slowed. Revenue per email fro multi-channel retailers increased from $0.13 to $0.14.

According to that study, the average click rate rose for business products and services in Q2.

Kelsey Media Productions announces iPad web development services.

Kelsey Media Productions is excited to announce the web development services for iPad. The incredible growth of mobile technology makes this an area that Business Owners CANNOT ignore any longer.

iPad has penetrated greatly in the market and its users are increasing in numbers. iPads dominated among tablets in driving digital traffic. The iPad is often used for web browsing and online ordering. iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higherm share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).

If you have a website and are looking to increase web traffic then you will need to have a website that will target the iPad user. Your website may be compatible with mobile smart phones but it will not give the results needed for the iPad. Flash along with video that is not rendered for HTML5 will not work. At Kelsey Media Productions our mobile sites utilize the enhanced capabilities of HTML5. Developed to bring ecommerce, animation, custom slide shows, integrating audio and video to popular mobile devices and the iPad.

Kelsey Media Productions can create a custom iPad site or take your existing web design and format it for mobile using no generic templates. Our mobile services are a one-time cost. Your iPad website can be placed within a folder of your server having no additional monthly fees. Call us at 781.365.4800 or take the time to visit our iPad site to see samples along with other services we offer. http://www.kelseypro.com/ipad

About Kelsey Media Productions

Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations. The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.

The founder and president of Kelsey Media Productions, Stephen Cataldo, has over two decades of experience working in the online media and creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.

Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular web services include video spokesperson and presentations, photography, logo design, themed slide shows, motion graphics and animated video banners.

For more information, contact the following:

Stephen Cataldo
Founder/President
781.365.4800
http://www.kelseypro.com

Kelsey Media Productions 1 Minute Services Demo…

httpvh://www.youtube.com/watch?v=sqnDf6Qwbu8&hd=1

Kelsey Media Productions specializes in a wide range of marketing opportunities and digital media services.

This one minute fast-moving video demo accompanied by an original music soundtrack was produced to catch attention and bring awareness to our production services.

Our demo is one of the many styles of “eye-catching” videos that can be offered to help with most any marketing campaign. With over 20 years of experience visit www.kelseypro.com and discover more about us!

Call us at 781.365.4800

Using QR Codes – The Complete Guide!

Kelsey Media Productions found this article to be very useful. We have clients who have had great success using QR codes for product brochures, business cards and at Trade Shows.

Scan this code to be directed to our mobile site:

Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes are quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.

While QR codes may not have caught on like wild fire in North America, it’s only a matter of time. In this article, we’ll help you understand and adapt your marketing campaign to the vagaries and many benefits of QR codes.

Defining Your Objective

The idea behind a QR code is to deliver additional value with a product or an advertisement. That makes it necessary to be highly relevant with the information that you decide to link to. So the first step in QR code marketing is to define the purpose behind your campaign. Some methods to use QR technology include,

Drive visitors to your mobile site or towards your social marketing pages. Boost brand awareness and add value by giving users information or tips via multimedia. Deliver discounts or coupons or implement brand loyalty and reward point programs. Organically grow a mailing list by asking users to opt-ín.

Whatever your objective, make sure to state it clearly and concisely next to your QR code. A code without any information next to it is going to look like a bland pattern and can even be mistaken for a part of the overall material design by customers who aren’t very tech-savvy. Try using a single sentence to describe the value your QR code offers and the action that needs to be taken. “Scan this code to like us on FB” or “Scan to receive a discount” are great calls to action because they ensure that the technology is clearly mentioned while the link destination comes up in the form a kicker.

Sourcing Your Code!

If you’re going to use a free QR code generator, do a little research and find quality software that has the least number of error rates. Code generators are only as good as the programmers that develop them, so be wary of new programs and test extensively.

Placing Your Codes

One of the greatest things about QR codes is that they can be placed anywhere! On advertising billboards, signage, printed material, websites, the sidewalk, buildings, vehicles and virtually any conceivable public space. There’s even a QR code that’s been embedded into a gravestone that leads to a memorial site! You are only limited by your imagination, so try to think up novel ways to leverage QR technology in the interests of your brand.

Understand that a QR code is a form of physical hyper-linking and that means in order for it to deliver results it must be scanned in an area that offers wireless connectivity, i.e. mobile sígnal reception. Underground mass rapid transit systems, some auditoriums and halls and airplanes do not have this prerequisite and should be added to the list of places that DO NOT support a QR code campaign.

Metrics!

QR codes are dynamic and you can redirect them. This makes a single permanent QR code in a prominent location, a constant source of customer interaction. That’s why metrics are important.

Keep measuring the success (or failure) or your campaign. The key thing to worry about is how long people are spending on the landing page that your QR code leads to and the number of visitors to the page. If you find that results are unsatisfactory, tweak you materials accordingly.

Design Vs. Scannability: A Fine Line

A huge challenge with QR codes is to balance out design with scannability. Here are some tips to help keep your code on the level.

Building Design

We’ve covered quite a distance from the time when QR codes needed to be monochrome with a distinctly checker box look. Today’s QR codes can be designed to fit the theme of virtually every marketing campaign. This is made possible by the fact that modern codes can have up to 30% of their pattern obstructed and still be scanned successfully.

To take advantage of this, you’ll want to find a reliable code generator that creates codes with a 30%, 20% or 10% error correction rate. This will allow you to integrate your graphics into your code or even to superimpose an image over part of the code box.

The higher the level of superfluous graphics (from the scanner’s point of view) the higher your error correction percentages will have to be. Keep in mind that adding graphics to a QR code with 0% error correction rates will result in a completely unscannable code.

However, remember that a high level of graphical addition and improper placement can reduce the readability of your code. To solve this problem, keep testing your code and move the graphics around it until you achieve optimum scannabilty while retaining a great looking QR code.

Scan Testing!

Test your QR codes with multiple readers and devices. QR codes are still a relatively emerging technology and, before you start printing them on everything conceivable make sure you test the scannability of your code on multiple mobile operating systems, most importantly (Apple, Android and Blackberry). In fact, test out several different code scanning apps as well. This is especially important when using highly stylized custom codes.

Contrast Matters!

While designer codes can look great on your brand materials make sure to use colors that create an effective contrast. Too little contrast can make the code indistinguishable from the background and will lead to poor scannability and reduced scan rates.

Be Size-Wise

QR codes need to be large enough to be registered by mobile scanners and a code that’s too small can have a serious impact on your campaign. If you’re using Microsoft Tags try to ensure that your code is at least 1 sq. inch in size, although 1.5 sq. inches is a far more readable option when using standard codes.

The Quiet Zone

When it comes to brand packaging, every available space tends to be filled with marketing material or general information. In order to make sure that your codes are scannable, you’re going to have to leave a margin of uncluttered space around it that’s devoid of text or graphics.

M	T	W	T	F	S	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30

Kelsey Media Blog

creative marketing and digital media services