Category Archives: Online Marketing

Dynamic Video Content that will Build your Business!

Dynamic Video Content will Build your Business!
Enhance your business with online video content by Kelsey Media Productions, perfect for businesses and professionals of all shapes and sizes.

Kelsey Media Productions is the go to service for online marketing, web design and digital media services. Kelsey Media Productions specializes in using animation, premier audio and motion graphics to make any website more creative and eye-capturing with seamlessly integrated video. Build your online visibility with enhanced video content customized to your business.
Kelsey Media Productions will expand your clientele base through both digital and live-in-person marketing events that gets your name talked about all around town! It’s no secret that online video has changed the internet. With today’s technology and high-speed internet, video is being used more often by small businesses, corporations and artists to help get their message out to their audience.

Kelsey Media Productions will upload video production projects onto popular video portals, blog sites and web pages to optimize online visibility in addition to incorporating video banners throughout your website. Of course given the aspect ratio of video and trying to format it for a website banner can be tricky. Static website banners are a thing of the past and we see so many websites using the same automated slide show – you know the ones we are talking about! Kelsey Media Productions will produce the type of video content that is perfect for your business and your growing needs. By pursuing video content through Kelsey Media Productions, you can experience firsthand the benefits of how an animated website banner can be a creative tool for better communication with your customers.
Video content drives the second largest search engine in the United States. Do not miss out on this marketing potential! Kelsey Media Productions is here to help you connect with your future customers!

What makes Kelsey Media Productions different from the competition is expertise in being creative with animation, motion graphics, audio and themed slide shows along with seamlessly including video into a website. Kelsey Media Productions will reach out and capture the attention of every client’s audience in an entertaining and informative way. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness. The reason is clear: video simply engages people in a way that static text and images cannot. Video content is the future of internet marketing, and Kelsey Media Productions is a step ahead of the competition.

About Kelsey Media Productions

Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations.

The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.

The founder and president of Kelsey Media Productions, Stephen Cataldo, has over two decades of experience working in the online media and creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.

Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular web services include video spokesperson and presentations, photography, logo design, themed slide shows, motion graphics and animated video banners.

For more information, contact the following:
Stephen Cataldo

Founder/President

781.365.4800
http://www.kelseypro.com

Kelsey Media Productions Offering Discounted Restaurant Mobile Website Design

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Mobile Restaurant Marketing

BURLINGTON, MASSACHUSETTS – Kelsey Media Productions a creative marketing and digital media company is now offering its user-friendly mobile website services produced especially for restaurants. Their discounted mobile device services convert PC-based websites into streamlined, smartphone-friendly sites. 



Mr. Stephen Cataldo, founder and current president of Kelsey Media Productions, says, “What makes our mobile sites different from others is that we take the existing design and format it for mobile use. No generic templates…we try to keep the look and feel consistent with a restaurant’s PC-based website. The price of this service is a one-time fee with no monthly charge. Clients have seen customers utilizing their restaurant mobile website more frequently for the on-the-go convenience.” 



According to the International Telecommunications Union (ITU), over 3 billion people use smartphones to browse the web. About 14 percent of smartphone users find local restaurants with their phones. These statistics seem to be on the rise every day.



The mobile websites created by Kelsey Media Productions are optimized to work automatically with every type of smartphone platform, including Blackberry, Android, and the iPhone. Clients also get free listings on popular Restaurant Finder apps to help drive web traffic and gain new customers. The company is offering a limited-time only discount for new restaurant mobile websites. Each site starts at $499, which includes a home page, the restaurant’s menu, embedded video or slide show gallery, about us, directions – map, and links to social networking sites. 



About Kelsey Media Productions



Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations. 



The company also has experience with organizing marketing promo events and providing entertainment and decor, along with in-store demonstrations and unique attractions that draw in crowds. Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.



Mr. Cataldo has over two decades of experience working in the online media/creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing. 



Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular website services include video spokespeople and presentations, animations, and discounted mobile media websites for restaurants.



For more information, contact the following:



Stephen Cataldo

Founder/President

781.365.4800
http://www.kelseypro.com

Mobile Website vs. Mobile App (Application) – Which is Best for Your Organization?

"Kelsey Media Production mobile website services"

For Broad Marketing Outreach, A Mobile Website is the Place to Start ……

If you’re planning to establish a mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

  • What’s the Difference Between a Mobile Website and an App?

    • Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.

    A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

    Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.

    Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

  • Which is Better – an App or a Mobile Website?

    • When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

    Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

  • Advantages of a Mobile Website vs. Native Apps

    • If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.

  • Immediacy – Mobile Websites Are Instantly Available

    • A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed – a significant barrier between initial engagement and action/conversion.

  • Compatibility – Mobile Websites are Compatible Across Devices

    • A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

  • Upgradability – Mobile Websites Can Be Updated Instantly

    • A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

  • Findability – Mobile Websites Can be Found Easily

    • Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find you. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld (using device-detection). In contrast, the visibility of apps are largely restricted to manufacturer app stores.

  • Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users

    • Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

  • Reach – Mobile Websites Have Broader Reach

    • Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

  • LifeCycle – Mobile Websites Can’t be Deleted

    • The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

  • A Mobile Website Can be an App!

    • Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

  • Time and Cost – Mobile Websites are Easier and Less Expensive

    • Last but certainly not least, mobile website development is considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).

  • Support and Sustainability

    • The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

  • When Does an App Make Sense?

    • Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:

  • Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.

    • Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
    Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
    Native Functionality or Processing Required – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectivley.
    No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.
    As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

  • In Conclusion

    • As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

    Kelsey Media Production has produced several mobile websites that are formatted to work on all the popular mobile devices. Call us now at 781.365.4800 or visit http://www.kelseypro.com

    A simple but effective tool for any website with some great new features!

    The Flash News Scroller is a multi purpose tool for events, special offers, new products or services, press releases and other content for your website.

    Kelsey Media Productions is always looking for better ways to help our clients. This vertical news ticker is very effective and offers important features that are not available on other tickers.

    features include: Smooth News Movement – A Resizable Interface – Links to Every News Heading – Custom Icons or Images can be displayed – Set scrolling speed/direction – CSS Support News text style and rollover color – Custom Background Image or Color – News Freeze on Mouse Over Event – Individual Pause for every News Item. Click on the link/image below to view.

    For special pricing contact us or give us a call.

    < View Kelsey Media Productions Scrolling Ticker >
    Ticker is located on our home page under Latest News!
    New features that we have not seen on other tickers!

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Kelsey Media Productions specializes in Marketing Communications,
    Video Production, Web Animation, Digital Media, Marketing Events,
    Website Spokesperson, Desktop/Mobile/FB Apps. Shopping Carts,
    Web Design for Internet & Mobile Devices.

    Questions or to Order call 781.365.4800
    Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com

    Important Online Marketing Trends….

    Keeping up with some new ways to market your products or services.

    Results from this Slide Show below will give you a good reason on why any business should market themselves on Facebook, utilize a blog site and make sure they can easily be accessible on mobile devices.

    [flashvideo file=http://www.kelseypro.com/marketingtrends.flv /]

    If you need help in marketing your business with todays new trends – give Kelsey Media Productions a call today.

     

    Make your website come alive with a Video Spokesperson…..

    “A Website Spokesperson is the most effective way to bring awareness to your product or message!”

    CHOOSE AN ACTOR OR BE YOUR OWN WEB SPOKESPERSON

    An online spokesperson program allows you to pay a one time production fee, for complete ownership rights to a customized video production for your website. Your production incorporates one of our live actors combined with your customized message.

    Our more popular walk on approach allows the actor to appear in front of your website and remain in place as your visitor interacts with your website page. Our code can control the website spokesperson to be viewed once or multiple times per visit.

    For a more personal touch you or someone you know can be your Web Spokesperson. Call or visit us online to check out our samples, portable chroma key services and discount special. Be ready to welcome guests to your website and provide them with information, products and special offers.

    CALL US NOW AT 781.365.4800
    or visit http://www.kelseypro.com

    175 Million People Log Into Facebook Every Day……

    It’s no secret that online social networking (done well) is a great way to market yourself or business.  Social network applications can make that even easier.  Our applications are designed to enhance the experience for users on Facebook. Kelsey Media Productions most recent projects have included creating Facebook applications designed to help corporations, small businesses, schools, houses of worship and artists. Each app. we develop can be seamlessly placed into a FB page. Our FB apps. can be used to help market, promote and bring awareness to your products and services. If you have a following on FB and are looking to create a buzz, then a custom FB app. would be an effective way to showcase you or your company. Click on the link below, navigate through our website app. and then give us a call.

    < Visit Kelsey Media Productions Facebook App. >

    < you may need to [LIKE] this page to view >

    Kelsey Media Productions specializes in Marketing Communications, Video Production, Digital Media, Marketing Events, Website Spokesperson, Desktop/Mobile/FB Apps. Shopping Carts, Web Design for Internet & Mobile Devices.
    Call us now at 781.365.4800

    Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com


    The Best Facebook Shopping Cart has Arrived!

    Everyone is on Facebook these days…….. so why not sell your products there!

    Kelsey Media Productions is offering a Facebook shopping cart that we can setup with your products. This cart can be seamlessly embedded into one of your FB pages. Customers never have to leave Facebook to place their order. This is a great way to provide social networking for your business along with excitement about products. Take this shopping cart for a test drive and see for yourself….Facebook Shopping Cart Demo <a href=

    Kelsey Media Productions specializes in Marketing Communications, Video Production, SMS Text Messaging, Digital Media, Marketing Events, Website Spokesperson, Desktop/Mobile Shopping Carts, Web Design for Internet & Mobile Devices. Call us now at 781.365.4800

    BRING YOUR WEBSITE TO BILLIONS OF MOBILE USERS

    “It is important to make sure your website can be accessed by customers using mobile devices.”

    More people are accessing the internet with mobile devices than computers. The holidays are already predicting more smart phones will be sold than ever! Kelsey Media Productions has produced several websites for businesses… We will create a website designed to render on all the popular hand held mobile devices. Your project will be handled by a team who knows their way up, down, and around the entire process of designing, developing and deploying mobile websites.

    Unlike most companies offering this service, we will take your existing web design and format it for mobile use. There is no additional costs required. Your mobile website can be placed within a folder on your server. We will install a redirect code within your main website home page that will detect when a mobile user is visiting. The redirect will automatically direct the mobile user to your new mobile website.

    Mobile and PC users can have different reasons for visiting the same site. Mobile users are more likely to want information to help them at that location or time, such as finding directions or finding out what services are offered.

    If you already have a website…. without using the proper coding and design your existing website navigation may be frustrating or your page layout along with content may be impossible to read. Flash buttons along with animation will not work properly with most mobile phones. Because of this, you may risk losing ground to your competition, failing to connect with users and missing out on opportunities to extend and strengthen your services.

    Our experience and expertise will make your mobile device website a winner. For more information and work samples visit http://www.kelseypro.com

    Time to go mobile –

    On-Line Mobile Ordering Increased Revenue…..

    Rungreen mobile site increases online traffic by 10 percent.
    By Rimma Kats
    July 22, 2010

    Online retailer Rungreen has increased its online traffic 10 percent via the launch of its mobile-optimized site.

    “We asked to be upgraded as soon as possible so that we could maximize the huge potential of mobile going forward,” said Paul Bondsfield, ecommerce manager at Rungreen, Holland, MI.

    “We know that smartphones are being utilized at a rising pace – and wanted to be part of that.

    “[A challenge was] the ability to stay on top, continue to tap into new customer bases, and make our products available quickly and efficiently,” he said. “We hope to utilize new technology to solve any challenges that stand in the way of our customers browsing where they want and when they want.”

    Rungreen is wholly-owned by Fillmore Equipment, which owns several John Deere dealerships.

    Mobile retail
    Using the service, retailers can bring their online stores, individual products or promotions to their social media communities.

    The mobile package lets a retailer open a mobile-optimized store that is accessible from any iPhone or other smartphone platforms.

    The package includes an mcommerce template design, mobile store logo, mobile banner graphics and an auto-detect script that routes mobile consumers to a retailer’s store.

    “Web stores like Rungreen need to be able to provide their clients with the ability to buy their products from wherever they are located,” he said. “Many times their customers may be out in the field when they realize that they need a specific part, being able to order the parts or products without needing to go back to their office is essential.

    Social media
    In addition to the mobile package, there is also a Facebook Package that adds an online store tab to a retailer’s Facebook profile page and a Facebook icon to the online store for instant shopping links.

    Retailers using the Twitter package can create and send promotion updates.

    Additionally, the blog package lets retailers create their own blog and post entries.

    “From the mobile version of the Web store, customers can view the home specials items that are currently on sale, as well as search for items on the store, or browse store categories,” Mr. Gil said. “Once a product they are interested is found, they can view the product along with all images available, any reviews for the product, and options available.

    “The visitor can add the item they are looking at to their shopping cart and checkout securely,” he said. “Additional functionality includes the store administration being able to log into a mobile version of their store control panel to view orders, customers, and products.”

    Kelsey Media Productions can provide on-line shopping for computer and mobile devices call us now at 781.365.4800 for more information.